Wednesday, January 15, 2014

What can fashion designers do to minimize the environmental impact caused by fashion? Can traditional fabric crafts be still preserved, and also hit the notes with fashion savvy consumers

Apparel and fashion industry is often accused for causing severe environmental impact. Fashion's footprint is often caused by the vast quantity of water and energy consumed, and the waste contributed. But now there is a significant change in the same, proving how love for clothes and latest trends can make a positive difference to the planet. Clothing industry is increasingly influenced by the buzzwords; 'green fashion' 'organic' and 'sustainable'.

Gone are those days when eco-friendly fashion was considered to be expensive and elitist. Today, sustainable fashion is omnipresent from quirky online portals to high profile malls, and high street outlets. Global trends are driven by customer's preferences towards an ethical lifestyle.

The concept of sustainability is going through a miraculous transformation. Generally sustainable fabrics are more associated with coarse fabric, boring colors, and unappealing look. With the magical touch given by creative and environmentally focused fashion designers, sustainable fabrics are now taking pride by being featured in ramp walks. Fashion Designer Gaurang Shah describes sustainable fashion as ‘Fashion which does not fade away’. He says ‘Fashion which can create a rage due to its technical creativity ,revival of old craftsmanship etc is sustainable. Traditional fabrics are always sustainable. They can be made more stylish by giving it a contemporary touch. In this way, the value of heritage can be preserved and at the same time, the clothes would also be in par with the modern trends. Gaurang's views also support the same.

Fashion designers contribute to a larger extend to the concept. The old things only has to be offered but with a different presentation in a different platter as per changing times. People won't even realize but ultimately end up following those trends if we give a twist to it. Fashion designers always keep the changing trends in mind and mould their creativity likewise to offer something new all the time in already existing things
Sustainability is gaining utmost importance among designers and society as a whole. It is not just an end point, but an incessant process of learning and adaptation. Sustainable fashion designing not only changes our lifestyle, and trends, but also influences the way we think about design.

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